Bachelor of Business- with majors in Finance and Marketing
Program Overview
The Bachelor of Business provides students with a broad foundation in management, finance, marketing, accounting, and international business. Students can specialise in a chosen major to develop expertise in their preferred field. The programme prepares graduates to support Sarawak’s economic growth, corporate governance, and digital economy transformation under PCDS 2030.
Majors Offered at Swinburne Sarawak
- Accounting
- Accounting and Finance
- Finance
- Human Resource Management
- International Business
- Management
- Marketing / Marketing & Digital Media
📌 Note: There is no combined major “Finance and Marketing”. These are offered as separate majors under the Bachelor of Business programme.
Category & Alignment
- Academic Discipline: Business & Management
- PCDS 2030 Alignment Area: Economic Prosperity / Governance / Digital Economy
Study Duration
- 3 years (full‑time, on‑campus)
- Standard completion time: 6 semesters
- Extensions or repeated subjects are not funded under FTES
Admission Requirements
- STPM / A‑Levels / UEC with strong passes in Mathematics, Economics, or Business Studies
- Foundation or Diploma in Business/Finance/Management with minimum CGPA ≥ 2.5
- IELTS ≥ 6.0 / TOEFL iBT ≥ 75 / MUET Band ≥ 4
- Anak Sarawak (MyKad “K” status), first bachelor’s degree, full‑time enrollment, no other scholarships or loans
Career Pathways (depending on major)
- Accountant / Auditor / Tax Consultant
- Financial Analyst / Investment Banker
- HR Specialist / HR Manager
- International Business Consultant
- Marketing Executive / Brand Manager
- Business Development Manager / Corporate Strategist
🎯 Target Employers in Sarawak
- Financial Institutions: Maybank, CIMB, RHB, Public Bank
- Government & Agencies: Sarawak State Treasury, Sarawak Economic Development Corporation (SEDC), Bank Negara Malaysia (regional office)
- Corporate Sector: CMS Group, Naim Holdings, Sarawak Energy Berhad
- Creative & Marketing Agencies: Local advertising firms, digital marketing startups
Estimated Local Salary Benchmarks (Monthly, RM)
| Career Stage | Typical Job Title | Salary Range (RM) |
|---|---|---|
| Entry Level (0–2 yrs) | Graduate Analyst / Marketing Executive / HR Associate | RM 2,800 – RM 3,800 |
| Mid Level (3–7 yrs) | Finance Executive / Brand Manager / HR Manager | RM 5,000 – RM 7,500 |
| Senior Level (8–15 yrs) | Senior Analyst / Business Development Manager | RM 8,000 – RM 12,000 |
| Executive Level (15+ yrs) | Director / CFO / Head of Department | RM 15,000 – RM 25,000 |
✅ This listing reflects the dual‑discipline nature of Finance and Marketing, showing how graduates can bridge both financial strategy and market innovation.