Bachelor of Arts (Honours) in Creative Digital Media
Institution: University of Technology Sarawak (UTS)
Accreditation: Malaysian Qualifications Agency (MQA) — programme code [N/213/6/0220] [MQA/FA 11366].
Program Overview
This programme prepares graduates for careers in digital media, animation, interactive design, and creative content production. It emphasizes storytelling, visual communication, multimedia design, and entrepreneurship, aligning with Sarawak’s creative industry, digital economy, and cultural innovation goals under PCDS 2030.
Students gain practical exposure through studio projects, industry collaborations, and internships, ensuring strong employability in creative and digital sectors.
Programme Educational Objectives (PEOs)
- PEO1: Graduates employed/self-employed in creative digital media or related industries.
- PEO2: Graduates able to communicate effectively, collaborate in diverse teams, and engage in professional development.
- PEO3: Graduates pursuing lifelong learning to advance creative digital media professions.
Programme Learning Outcomes (PLOs)
- Apply knowledge of creative digital media principles.
- Design, develop, and produce multimedia content.
- Demonstrate analytical and creative thinking in solving design challenges.
- Uphold professional, ethical, and legal responsibilities in creative practice.
- Function effectively as leaders or team members in multidisciplinary teams.
- Apply entrepreneurship and business perspectives in creative industries.
- Communicate effectively with technical and non-technical audiences.
- Pursue lifelong learning in academic and career development.
Study Duration
- 3 years (full‑time, on‑campus, Sibu)
- Standard completion time: 6 semesters
Admission Requirements
- Matriculation/Foundation: CGPA ≥ 2.00 + credit in English.
- STPM (Arts/Science): Minimum Grade C (CGPA ≥ 2.00) in 2 subjects + credit in English.
- STAM: Minimum grade Jayyid in 2 subjects + credit in English.
- Diploma (Creative/ICT/Arts): CGPA ≥ 2.50 (≥ 2.0 with rigorous assessment).
- UEC: Minimum Grade B in 5 subjects including English.
- Other equivalent qualifications recognized by the Malaysian Government.
- Note: Portfolio submission may be required to demonstrate creative aptitude.
Career Pathways
- Multimedia Designer
- Animator
- Digital Content Creator
- Interactive Media Specialist
- UX/UI Designer
- Entrepreneur in Creative Startups
🎯 Target Employers in Sarawak
- Creative Studios: Local animation and multimedia firms
- ICT & Media Firms: Sarawak Digital Economy Corporation (SDEC) partners
- Government & Agencies: Ministry of Education, Innovation & Talent Development Sarawak
- Entertainment & Media: Broadcasting companies, advertising agencies, creative hubs
- Academia & Research: UTS School of Computing and Creative Media
Estimated Local Salary Benchmarks (Monthly, RM)
| Career Stage | Typical Job Title | Salary Range (RM) |
|---|---|---|
| Entry Level (0–2 yrs) | Graduate Multimedia Designer / Junior Animator | RM 2,800 – RM 3,800 |
| Mid Level (3–7 yrs) | Digital Content Creator / UX Designer | RM 4,500 – RM 7,500 |
| Senior Level (8–15 yrs) | Senior Animator / Creative Director | RM 8,000 – RM 12,000 |
| Executive Level (15+ yrs) | Studio Director / Chief Creative Officer | RM 15,000 – RM 25,000 |
✅ Key Updates from Official UTS Site:
- Added MQA accreditation code (MQA/FA 11366).
- Integrated PEOs and PLOs for clarity.
- Clarified admission requirements (English emphasis + portfolio).
- Strengthened emphasis on storytelling, visual communication, and entrepreneurship in creative industries.